Client Stories
You want to see pics,
samples and stories. I want you to see them too. Here's a few to get
started, and more will be here soon. I wanted to get this new, easier
to use, (and easier on the eyes) website up right away.
Here are a couple of samples from clients.
Just a taste of what's to come...
Existing Store Review
The Company:
An entrepreneur expanded from one location, to three stores carrying
similar goods. The stores sell 'green' products for the home: yoga
wear, bedding, house wares, and gifts.
The Problem:
The
company was growing quickly. The owner wanted a review of the
merchandising and product placement to find out what could be improved.
She also wanted new staff to be a part of the review to learn
merchandising techniques.
Front
Display Window - Before: The window is dominated by reflections, making
the merchandise hard to see. The display lacks a focal point &
does not attract attention.
The Solution: The
store owner received a binder of merchandising guidelines, tips and
photographs outlining store merchandising strengths and strategies for
improvement. A store walk-through and Q&A provided additional
guidance for staff. Merchandising skills within the company were
identified.
The Results:
Based on the merchandising strategies outlined in the review, staff
members transformed the store, inside & out. They learned:
- to use colour to draw attention, and pull shoppers through
the store
- how to create dynamic displays
- how to create focal points
- how to place merchandise in key selling locations
Front
Display Window - After: The effect of the reflections has been reduced.
A more interesting and attractive display is created. A number of
techniques have been used:
- using the entire depth and width of the window
- adding window graphics
- adding lighting
- using a strong, simple colour scheme
- adding props that support, but don't detract from the
merchandise
New Store Merchandising Plan
The Company:
An entrepreneur had a vision of a cooking school with a retail
specialty store offering a
custom spice bar, gourmet oils, vinegars and cooking utensils.
The Problem: An
experienced marketer, the owner did not have a background in retail. He
had an overall concept for the store, and store design when he came to
us. My job was to fill in the details of the concept.
The Solution: Working
from photos of the location, and store blueprints we identified key
locations for retail departments and prime selling areas. Based on
typical retail consumer behaviour and planned inventory, we developed a
plan for fixture needs and layout.
The Results:
Inspire Retail Solutions produced a comprehensive merchandising plan
which described the function of the retail space, and provided
merchandising guidelines. The store owner's concept was translated into
a series of illustrations that gave direction for setting up the store
and creating merchandising displays.
Using the recommendations and guidelines provided in the merchandising
plan, this entrepreneur created an inviting, dynamic retail atmosphere.
What's keeping me so busy, that I can't post more
client stories now?
I'm currently working on writing a report to help you increase
your
sales, without resorting to slashing your prices. As soon as the report
is launched, I'll be back here posting more photos, samples and
stories.
Want to know when more information is available about the new
report? Click
here to learn about how to increase sales, without resorting to price
slashing.
Melanie McIntosh
Inspire Retail Solutions
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